Treatwell

Solution

Part of a competitive RFP process, we understood this wasn’t just about designing a beautiful stand, it was also about the process running up to these prominent shows, to ensure the end result fulfilled it’s potential and that our clients had a stress-free experience with us. Ensuring design continuity across the shows but allowing for the individual needs and requirements of each show was at the forefront of our design and project management processes, no two shows are the same! We were also keen to maximise cost efficiencies for the client. Working within the parameters of a set budget, finishing and quality were paramount; we presented a solution which provided the client the most impact for their budget, ensuring that attention to detail was applied to every element. Attractor Activations can be a minefield, walking the line between affective and gimmicky, it was important to us that we proposed intelligent but not unnecessarily complicated solutions; putting ourselves in the mindset of the attendees, we designed a fun and attractive photo podium, encouraging attendees to generate content and share across social platforms but most of all show off their Treatwell experience. This proved incredibly popular. We wanted to create a stand which people wanted to be in, but also a unique atmosphere, looking across design, lighting, hospitality and entertainment to give Treatwell their own ‘vibe’ within a busy exhibition environment.